How to build winning pitch deck slides

How-to build winning pitch deck slides: a step-by-step guide
How-to build winning pitch deck slides: a step-by-step guide
Example Cover Slide for Pitch Decks (Source: Airbnb Pitch Deck)
Example Cover Slide for Pitch Decks (Source: Airbnb Pitch Deck)

Cover Slide

First impressions last the longest. A compelling, visual cover slide will define the tone of the rest of your presentation. Most title slides will include the logo, slogan with an eye-catching image or minimalist slide design.

Example Problem Slide for Pitch Decks (Source: Y-Combinator Pitch Deck)

Problem Slide

What is the core problem that your startup solves? Sustainable businesses solve critical &/or expensive pain points. Some startups don’t solve a specific problem and may instead offer a specialized solution to fill a gap in the market.

Example Solution Slide for Pitch Decks (Source: Uber Pitch Deck)

Solution Slide

How does your product or service solve the problem framed in the previous slide? Focus on how your product or service would benefit the customer and solve their pain points, and avoid getting lost in the minutiae of the technical feature set

Example Market Slide for Pitch Decks (Source: Sequoia Pitch Deck)

Market Slide

How big is this opportunity? Analyze the current state of the market with industry metrics and trends, as well as the target audience for your product. Investors are most interested in billion-dollar opportunities (“unicorn” startups) since they operate under power laws.

Example Competition Slide for Pitch Decks (Source: Airbnb Pitch Deck)

Competition Slide

What is your secret to success? Describe what makes your solution different & superior from the alternatives available today.

Example Traction Slide for Pitch Decks (Source: Y-Combinator Pitch Deck)

Traction Slide

Showcase the success of your business and demonstrate experience, with metrics, growth charts, and/or logos to show what you have achieved.

Example Business Model Slide for Pitch Decks (Source: Guy Kawasaki Presentation)

Business Model Slide

How will your business earn money? Breakdown your business plan and revenue streams so investors can easily understand how your startup gets paid.

Example Team Slide for Pitch Decks (Source: Airbnb Pitch Deck)

Team Slide

What makes your team right for this business? The team slide should highlight the abilities and experience of the founders &/or management.

Example Financials Slide for Pitch Decks (Source: Sequoia Pitch Deck)

Financials Slide

Financials help frame near-term & future growth in quantitative terms, with details such as your budget, revenue projections, or annual cash flow summary.

Example Investment Slide for Pitch Decks (Source: Airbnb Pitch Deck)

Ask Slide

Once you’ve finished pitching your product, the last topic to mention is your funding requirements. Explain the terms of your deal and next steps.

Example Contact / CTA Slide for Pitch Decks (Source: Guy Kawasaki Presentation)

Contact Slide

Make it easy for your audience to proceed with next steps: every presentation should conclude with a clear call-to-action.

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